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Matthew Fanning brings over 15 years of sales experience.  Like many of you, he began his journey as a sales and business development representative, quickly rising to enterprise sales in just five years.

Matthew Fanning brings over 15 years of sales experience. Like many of you, he began his journey as a sales and business development representative, quickly rising to enterprise sales in just five years. He currently works as an enterprise sales professional at one of the world’s largest AI workflow and automation companies.

Is Tech Sales a Good Career? A Complete Tech Sales Career Guide for Beginners for 2025

Written By Matthew Fanning

Is Tech Sales a Good Career? A Complete Tech Sales Career Guide for Beginners for 2025

Want to break into the tech industry but don’t have technical experience, sales experience or know how to code? No worries!


A career in tech sales could be exactly what you're looking for. I’ve worked in sales my whole career—starting in an entry-level sales job making less than $30K a year. In under five years, I moved into enterprise software sales, and let me tell you—it’s one of the most rewarding career paths out there.

Is Tech Sales a good career?

If you’re wondering, “is tech sales a good career?” the short answer is: yes! With low barriers to entry, high salaries, upward career mobility, career growth, and remote work opportunities, a career in tech sales is one of the most lucrative and dynamic fields in today’s job market.

And don't just take our word for it, check number 8 on LinkedIn Jobs on the Rise 2025: The 25 fastest-growing jobs in the U.S.

What is Tech Sales?

Tech sales is all about selling technology solutions like software, hardware, cloud services, cybersecurity tools, and AI platforms to businesses and consumers. Unlike traditional sales, tech sales is more than just selling—it’s about helping customers solve problems with technology, making it both a rewarding and exciting career.

Entry-Level Positions in Tech Sales

Young woman on the phone in a busy sales office, working as an entry-level tech sales representative, engaging with clients and learning tech sales strategies.

New to sales? No problem! There are plenty of entry-level tech sales jobs that don’t require experience and can help you get started in tech sales. Tech Sales reps carry different job titles that all sound similar, so here are some of the most common ones:


  • Sales Development Representative (SDR): Focus: Inbound sales. Role: Handle and qualify inbound & outbound leads generated by marketing efforts, setting up meetings or demos for Account Executives (AEs).


  • Business Development Representative (BDR): Focus: Outbound sales. Role: Proactively reach out to potential customers, generating new business opportunities through cold calling, emailing, and networking.


  • Lead Development Representative (LDR): Focus: Lead nurturing and qualification. Role: Convert marketing-generated leads (MQLs) into sales-qualified leads (SQLs) by engaging and educating them, preparing them for sales engagement.


  • Account Development Representative (ADR): Focus: Account-based sales development. Role: Develop and expand existing accounts or high-value targets by building relationships with key stakeholders and identifying upsell or cross-sell opportunities.


  • Account Executive (AE) or Sales Executive – Manages relationships with clients - both current and potential clients, conduct first-call presentation, build business plans, engage executives, decision makers and the c-suite and move prospects from initial interest to deal closed. Account executives are the revenue growth drivers, will own the quota and are focused on client relationships, sales management, building their sales pipeline and moving prospecting through the sales funnel.


  • Sales Engineer - Responsible for doing discovery calls and preparing software demonstrations for prospects and customers.


  • Customer Success Managers - Customer success management is all about making sure your current customers are happy and getting the most value out of your product. It’s about building strong relationships with them, helping them use the software effectively, and improving things like customer satisfaction scores and renewal rates.


Pro Tip: There are tech sales training programs designed to help you learn the key skills you need to succeed. These programs teach you about the tech sales industry, how to position and sell tech products, and how to master sales strategies. They’re perfect for beginners, giving you the skills and knowledge to break into the field and do well!

How Much Can You Earn in Tech Sales?

One of the biggest perks of a tech sales career is the high earning potential. Average Salaries vary based on experience, company, and sales performance. Below we've broken down the average base salary for the most common tech sales job titles in the industry.


(Average base Salaries are approximate and depend on location, experience, and company size.)

Tech Sales Career | Average base Salaries

Tech Sales Career | Average base Salaries

Job Title Base Salary Total Compensation (Base + Commission)
SDR / BDR $50,000 - $70,000 $80,000 - $100,000
Account Executive (AE) $70,000 - $100,000 $120,000 - $200,000+
Sales Manager / Director $100,000 - $150,000 $200,000 - $300,000+
VP of Sales / Sales Executive $150,000 - $250,000 $300,000 - $500,000+

Is a Career in Tech Sales a Stable Career Choice? Is The Tech Sales Industry Still a Good Choice in Today’s Market?

A graph highlighting earning growth of SDR On-Target Earnings from 2018 to 2023)

There’s been a lot of talk online about whether a career in tech sales is still a good choice. I get it—big companies like Salesforce and Facebook have cut jobs, but that’s mostly because they over-hired during the pandemic. Since these companies are huge, their layoffs make headlines, making it seem like the tech sales industry is dying—but that’s not true!


New tech startups are launching all the time, especially with the rise of AI, AgenticAI, and other cutting-edge technologies. The demand for tech sales professionals isn’t going anywhere! It's simply shifting to new technology to fill demand.


The tech industry is only growing, and as more businesses start using cloud computing, AI, and cybersecurity, the need for tech sales professionals keeps rising. Companies need experts to explain these technologies and help customers make smart choices.


Plus, tech sales offers remote work and flexible schedules, making it one of the best work-from-home careers available today!

How is AI Impacting Tech Sales?

Person typing on a laptop with 'Chat AI' displayed on the screen, representing how AI is transforming tech sales through automation and smarter customer interactions.

A lot of people are worried that AI will take over everyone’s jobs, and some even wonder if it will replace salespeople. As someone who works at an AI company, I can tell you we’re nowhere close to that happening.

Right now, AI would have a hard time building long-term relationships with customers, adjusting its sales pitch to different people, or working well as part of a team.


The truth is, jobs will likely change to work with AI instead of being replaced by it. So don’t stress! A career in tech sales is a great choice—it’s profitable, exciting, and here to stay, even in the age of AI.

What Skills Are Required for a Career in Tech Sales?

A question I hear all the time is, "Do you need sales experience to launch a career in tech sales?" The quick answer is no!


Tech companies often hire people with little or no sales experience, making it a great career to break into. That said, having some basic knowledge—like understanding sales cycles, how to engage buyers, and how to have a sales conversation—can give you an edge and help you find success in tech sales early in your career. But don’t worry, it’s not required!


The best tech sales representatives who build long, successful careers have a mix of soft skills and industry knowledge.


Here’s what you need:


Communication & PersuasionStrong communication skills are one of the most important skills in general, but especially in tech sales. Being able to explain complex solutions in a simple way helps you find new opportunities, build strong relationships, and earn trust with potential customers. Strong communication makes you a go-to expert in the field!


Interpersonal Skills - The ability to interact and work well with both your team, prospects and customers.


Resilience & Adaptability – Handling rejection and learning from failures.


Customer Relationship Management (CRM) – Using platforms like Salesforce or HubSpot to track leads and deals.


Sales Process & Sales Presentations – Understanding how to move a customer from interest to purchase.


Product Demonstration – Clearly understanding prospects' business issues and then showcasing software and solutions in a way that highlights their value.


Data-Driven Selling – Using analytics to improve performance and decision-making.


Technical knowledge - Having some basic technical knowledge can help you learn faster, but it’s not required. Many people, including myself, started in tech sales without a strong tech background!

Do You Need a Technical Background for Technology Sales?

No! Tech sales is more about problem-solving than coding. While understanding the product is essential, most companies provide onboarding and training programs to help you learn the technical side.


That said, having some experience in sales, a basic understanding of software sales techniques, cloud computing, technical knowledge can give you an edge, but don't worry - you can learn these skills quickly by learning on the job or a online course or program.

Technical Sales Representative vs. Traditional Sales: What's Different?

Having worked in both traditional and tech sales, I can tell you the differences are significant:

Tech Sales vs Traditional Sales

Tech Sales vs Traditional Sales

Aspect Tech Sales Traditional Sales
Product Complexity High Usually Lower
Sales Cycle 1-12 months Days to weeks
Customer Education Extensive Minimal to moderate
Remote Work Very common Less common
Technical Knowledge Required Usually not required
Average Income Higher Varies widely

Is Tech Sales Right for You?

Ask yourself these questions:


1. Do you enjoy learning?

2. Are you comfortable with ongoing learning and self-development?

3. Are you a self-starter and a motivated individual?

4. Can you handle rejection well?

5. Do you like solving complex problems?

6. Are you good at building relationships?

7. Do you enjoy working with others and do you see yourself working well with your sales team?


If you answered yes to most of these, tech sales might be right for you!

How to Break Into Tech Sales

Ready to jump into the tech industry and land a job in tech sales? One of the best parts of this career is the professional growth you’ll experience—from your first day all the way to retirement!


Here's your roadmap:

Step 1 | Education and Training

  • Think about joining a tech sales bootcamp to learn everything you need, like sales basics, sales cycles, persuasive messaging, pre-call planning, prospecting, and closing deals. There are many tech sales bootcamps out there, so do your research!

    Make sure the one you choose offers a strong community, gives you tools & strategies to help you land a job, and gives you modern the skills to succeed in tech sales.

    One of our students, Stanley, was a project manager before joining the NextGen SDR Accelerator Bootcamp. In less than three weeks, he landed a job at a well-known tech company!

    You can learn more his journey from start to finish below


Stanley, was a project manager before joining the NextGen SDR Accelerator Tech Sales Bootcamp. In less than three weeks, he landed a job at a well-known tech company!



  • Get a sales certification to show your knowledge, credibility, and commitment to learning and growth. When choosing a program, look for one that not only gives you a certification but also teaches real strategies to land a job and succeed in tech sales.


  • Learn basic tech concepts.



  • Read top sales books like Challenger Sale, Spin Selling, and New Sales Simplified. These are a few of my personal favorites, but there are so many other great ones out there too! These books are perfect for learning the basics of sales and picking up practical tips you can actually use in your job.

Step 2 | Create, Build & Optimize Your LinkedIn Profile & Resume

  • Creating a LinkedIn profile is a must if you want to get into tech sales. While your resume won’t get you noticed, LinkedIn can!

    In today’s job market, having a LinkedIn profile that’s specifically tailored for tech sales is key. A strong profile will leave a great first impression on recruiters and hiring managers when they check you out. This can lead to more interviews and open up more job opportunities for you!


To optimize your LinkedIn profile & resume for Tech sales focus on:


  • Highlighting relevant experiences that connect back to tech sales. Example, remove your first job working as a paper boy and start your experience section off with your first job during or post college/university. The more it's related to sales, the better.


  • On both your resume and LinkedIn profile, lead with your achivements, career success and highlights not your responsibilities. Hiring managers and recruiters want to see you've achieved success and have an outcome-driven mindset.
    Showcase your ability to learn by including certifications, courses and self-paced courses.

    Check out a post from Elijah in the NextGen SDR Accelerator Program community, where he shares his thoughts on the power of LinkedIn optimization when done right!


A post from Elijah in the NextGen SDR Accelerator Program community, where he shares his thoughts on the power of LinkedIn optimization when done right!



  • Network with tech sales professionals by having authentic conversations, leading with your value and building genuine relationships.


  • Join relevant online communities like LinkedIn groups, Reddit groups, subreddits etc.


  • Start learning about SaaS products, Artificial intelligence, Agentic AI, LLM and more.

    If you're looking to break in to tech sales and learn exactly how to build a tech sales focused LinkedIn profile, resume and network with the right people then click here to learn more.

Step 3 | Landing a Career in Tech Sales

  • Focus on entry-level positions like SDR roles. Use LinkedIn search to find roles in your area. See below.


  • Review companies using Glassdoor. Look for companies with strong training programs, check employee reviews, learn about the culture, what products they sell and their market position.



Pro Tip: First, apply to open roles on LinkedIn or another job board like Indeed. Try to submit your application within 24 hours of the job posting. To be notified when jobs have been posted within 24 hours, search for or set up LinkedIn job alerts. See the example below.

Apply to open tech sales roles on LinkedIn or another job board like Indeed. Try to submit your application within 24 hours of the job posting.  To be notified when jobs have been posted within 24 hours, search for or set up LinkedIn job alerts.

Step 4 | Prepare for the Tech Sales Interview

Here are some key tech sales interview questions to prepare for:


  • Can you walk me through a successful sales pitch?


  • How do you handle rejection?


  • How do you qualify a potential lead


  • What do you know about our product and industry?


  • How do you manage multiple sales opportunities at once?


Pro Tip: Before any interview, research the company, practice mock pitches, practice the most common interview questions/answers and highlight any sales or customer-facing experience you have. Remember, speak to your value and how your skills, experience and education will allow you to hit the ground running.

Be ready to demonstrate & speak to your:


  • Value by sharing your past successes, achievements, and results. If you don’t have sales experience, that’s okay! You can still highlight accomplishments from a previous job, school, or even college. When sharing these stories, focus on the challenges you faced, how you came up with a solution, what steps you took, and the positive outcome you achieved. This shows you can learn quickly and get started right away.


  • Show your drive and motivation by giving specific examples from your past.
    Bring energy and enthusiasm to your interviews—it’s a great way to prove you’re ready to work hard and succeed!

Career Progression Opportunities in Tech Sales

One of the best parts about a tech sales career is how quickly you can grow. Once you land your first entry-level sales role, you’ll learn the entire sales process - taking potential customer from the first conversation all the way to closing the deal.


As you learn the sales process and achieve success, more opportunities will start to open up for you. The tech sales job market is always changing, but it’s full of amazing chances to succeed.


Not many careers let you earn $65,000 to over $100,000 in your first year, with the potential to move into even higher-paying roles so quickly. The secret to building a great career in sales is gaining experience, keeping track of your successes, and updating your resume and LinkedIn with those achievements.


This way, you can use your progress to move into better-paying roles at companies with great cultures and work-life balance.


Here are the different paths in tech sales and how you can climb the ladder:

Tech Sales Career Path

Tech Sales Career Path

Career Stage Description
Start as an SDR or BDR Gain experience in lead generation, sparking interest during cold calls, qualifying and moving leads to account executives.
Move into an AE role Close deals, build relationships with directors and top executives (C-suite), and manage accounts and sales targets.
Transition into Sales Engineering Learn the technical, discovery, and presentation side of tech sales.
Advance to Sales Manager or Sales Director Lead a sales team and manage a sales territory.
Become a VP of Sales or Chief Revenue Officer (CRO) Oversee sales strategy for an entire company.

Challenges of Working in Tech Sales

The tech industry and industry trends are always changing so like any career, tech sales has its challenges:


  • Rejection is common – top sales people look at rejection differently. Instead of taking it personally, they look at it as learning and information gathering. Rejection is normal and is a part of the job.
  • High-pressure environment – Having a sales quota can be stressful, but with the right skills, drive and pipeline, top sales people turn this stress into motivation to put in place the right strategies to hit quota year over year.
  • Continuous learning – Keeping up with technology trends is essential. Especially today with emerging technologies like Generative AI, Agentic AI, LLM, Zero-copy data and more.


However, high salaries, bonuses, and career growth make these challenges worthwhile.

Conclusion | So, is tech sales a good career?

So, is tech sales a good career? The answer is a YES! With low barriers of entry, high salaries, growth potential, career progression, remote work opportunities, job stability and more it’s one of the best career paths for anyone looking to break into tech without a technical degree or knowing how to code.


If you’re ready to land your first entry-level tech sales job without spending a fortune learning how backed by a community of like minded individuals with real-world exercises so you can practice your sales skills and then apply to companies that match your interests, check our the NextGen SDR Accelerator program today!

Your next big career move is just a click away!


What’s your take on tech sales? Are you considering a career move in tech sales? Have you worked in the industry, or are you looking to break in? Drop a comment below and let’s discuss!

Sales Academy of Technology offers hybrid coaching and course programs to help students learn how to get into tech sales (SDR/BDR) or sales engineering. We equip students with the essential skills and hands-on experience that today’s tech sales employers value, along with exclusive job search strategies to secure more interviews and opportunities. We are committed to a community-based approach and support our students until they land their target roles.

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